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18A


While my product can be sold to both individuals and businesses, for this exercise I am focusing this assignment on a small business owner.
               This “avatar” is a 28 year old woman who owns a small coffee and tea shop on the outskirts of the college campus of Gainesville. She attended Santa Fe to study finance for a few semesters before realizing school was not her forte and she wanted a more laid-back lifestyle. While she wasn’t native to Gainesville after living there, she felt comfortable with the college atmosphere. She was a member of the climate action club and volunteered on the weekend at the animal shelter. She started recycling and “going green” after coming to Gainesville. In her free time she likes ride her bike or go for hikes.
               Her everyday outfit is usually a t-shirt, Nike shorts, and either Birkenstocks or Chacos. After moving out of her conservative parents’ house she decided to get her nose pierced. She also cut her hair into a bob and let it go naturally curly. Her boyfriend is an essential oil sales rep and she has 2 oil diffusers in her coffee and tea shop. She gets to and from the shop in her 2010 white Toyota Prius that she is proud to drive as a hybrid. She wants whoever is going to be president to proctor world peace and to end childhood hunger. 
               She is very conscious of the way that her business affects the environment and has eliminated plastic and Styrofoam cups and packaging. After the ban of plastic straws, she realized how many straws she really used, but then received many complaints about the poor quality of paper straws. She is wondering how she can be environmentally conscious but also improve customer satisfaction while also following the city of Gainesville’s guidelines.


My avatar and myself have no similarities. I do not enjoy the "earthy" or "hipster" side of Gainesville. This is not a coincidence simply because the product I created is not necessarily for individuals like myself, but rather the people who provide a product to me, i.e. I would go to her coffee shop and not enjoy a paper straw.

Comments

  1. Javier Felis' ENT3003 BlogMarch 21, 2020 at 1:13 AM

    Hello Jordan,

    I think that you did a wonderful job in your post describing with great detail all the features of the prototypical customer for your business product. It was also great to see that you included a picture of how your target customer should look like. I think that you gave a convincing explanation why they should be interested in your product. I also noted that you addressed the similarities or the lack of them in your case between you and your target customer. Overall, I really think that your post was outstanding! Finally, stay safe!

    Sincerely,

    Javier Alfredo Felis Perez

    ReplyDelete
  2. Max WintonMarch 22, 2020 at 11:42 PM

    I think you hit the nail on the head for this post. You really went into detail and I can imagine a small business owner using your straws. In fact, while reading your post, I came across an idea that could expand your consumer base. Much like the cup advertising example presented in lecture. You could sell your straws to advertising agencies that could put logos on the straws. After all, customers look at straws just as much as they do cups. This would not only net you more customers, but also present you with an opportunity to get your straws out to more restaurants and other small businesses.

    ReplyDelete
  3. Samuel AckenineMarch 23, 2020 at 12:41 AM

    Hey Jordan,
    I really think that your avatar portrays your market segment very accurately. A 28 year old who's conscious about the environment seems like a great market segment that would definitely be interested in further recycling with paper or bamboo straws as you have suggested. I also really like the fact that you mentioned that she drives a Prius as it's the perfect car for someone who's environmentally friendly and modest. Overall, great work!
    Samuel Ackenine

    ReplyDelete

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