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15A- Figuring Out Buyer Behavior No. 2


15A- Figuring Out Buyer Behavior No. 2

Findings and Conclusions:
               My interviews were mostly helpful in determining where consumers are purchasing straws, but it was also very helpful in helping pinpoint the price range consumers in this segment would purchase the good at. The first interviewee, Brittany, was able to say that she only buys things for her kids in-store. This is because she prefers to look at them in person and determine the quality before she spends her money on it. Another interviewee stated that she only buys items such as straws, utensils, napkins, plates, etc. online because in store packaging does not ensure sanitation. She is fearful that some people open packages of these items and their germs would be brought into your home once you buy it. This may be a result of the newest Corona Virus trend. My final interviewee said that he buys both online and in stores, but when searching for a specific product he is more likely to shop online because it is quicker and more guaranteed to find.
               In the alternative evaluation I discovered price is the issue that mattered the most. All three interviews essentially had the same result; no one is going to pay for what the would otherwise get a free, lesser version of. No one pays for pandora premium, no one upgrades their tinder to a gold account. The same is true, I discovered about straws, no consumer wants to pay extra for a better straw. Quality does matter because clearly they are unhappy with their current provided straw, but price matters more.
               The interviews also brought to light that the interviewees all believe that they would value their purchase after the fact because they know exactly what they are getting and how it will change their current situation. This means that repeat purchases would likely occur. I think that the alternative assessment is clear, while it is a better option for quality, consumers are not likely to choose this because of the alternative free option that is provided. This means that I must target the supplier of straws rather than the consumer to yield maximum business.

Comments

  1. Samuel AckenineMarch 15, 2020 at 8:38 PM

    Hey Jordan,
    I really like how got something different out of all three interviews as this feedback can really show a lot about how to market your product and what potential customers are looking for. For instance, the second interview revealed that an online market would exist from your product and could be a huge extra source of revenue. One thing I found very interesting that may change the alternative of your choice is how people actually cared more about the price than the actual quality of the straws. This is likely because people aren't used to paying for straws, from my own experience at least. Even the smallest price jump must be seen negatively in their eyes since they're not used to paying anything at all. Overall, great findings and keep up the great work!
    Samuel Ackenine

    ReplyDelete
  2. Max WintonMarch 16, 2020 at 10:05 AM

    Hey Jordan,
    I found your post pretty interesting because you said you were able to get a better idea of what the price would be. From my point of view, it seems like you are planning on selling these straws to families in stores like Publix or online. However, I think you should be targeting restaurants and fast-food chains. In my experience, the biggest buyers of straws are not for use in the home, but rather, for use as a customer in a restaurant. I could be wrong, but I think there is more money in that target market.

    ReplyDelete

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